Kylie Jenner’s Fantasy Bra: 4,410 diamonds and a piece valued at $50 million

Kylie Jenner walked the Victoria’s Secret runway wearing a piece valued at $50 million as the Fantasy Bra returned to the show.

Created by Jacob & Co. in collaboration with the lingerie brand, the bra is set with 4,410 natural diamonds and features a 75.54-carat Fancy Vivid yellow diamond. 

The piece was unveiled at the 2026 Victoria’s Secret Fashion Show, held on Monday. After an eight-year absence, the brand brought back its most iconic jeweled bra with its most expensive design to date: the house has valued it at $50 million.

More than 1,000 hours of craftsmanship

Fifteen artisans worked on the Fantasy Bra, dedicating more than 1,000 hours to its creation. The design combines diamonds with a central yellow stone that stands out against the rest of the piece.

Kylie Jenner took centre stage as an elevated platform raised her onto the runway. She wore white wings and the diamond-covered bra. The show also marked Jenner’s Victoria’s Secret runway debut.

A tradition spanning almost three decades

The Fantasy Bra has been part of the brand’s history since 1996, when Claudia Schiffer became the first model to wear it. Since then, it has been worn by figures including Tyra Banks, Heidi Klum, Gisele Bündchen, Karolína Kurková, Miranda Kerr, Adriana Lima, Alessandra Ambrosio and Elsa Hosk.

Kylie Jenner’s piece is the most expensive Fantasy Bra in the show’s history, as Victoria’s Secret brings back one of its most recognisable creations.